Tag Archives: communications

6 Lessons in 90 Seconds: What PR & Communications Professionals can Learn from IBM

Throughout the day, I am exposed to hundreds of messages organizations try to convey to their respective audience that ultimately fail to resonate.  What is going wrong? Why is it that brands, although capitalizing on a genuine intention to connect … Continue reading

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10 Crucial Things Organizations Need to Consider before Embracing Social Media

Social media has become the main platform that companies, organizations, and brands are capitalizing on to engage their respective audience. Whether the purpose is commercial, social,  or promotional, social media is emerging as a primary tool for success in such … Continue reading

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Media Goes on the Defensive: What @AP Should Remind Us Of When it Comes to Crisis Management

Hackers have compromised Twitter accounts of The Associated Press Today, sending out a false tweet about an attack at the White House. According to the Associated Press, in a tweet that later proved to be inaccurate: “Breaking: Two Explosions at … Continue reading

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Orchestrating Your PR and Communications: 3 Lessons from Ludwig van Beethoven

Ludwig van Beethoven remains one of the most famous and influential of all composers. His compositions are still resonating throughout out the world, inspiring musicians and pleasing listeners. Looking into the life of Beethoven, I can’t but stand astonished by the … Continue reading

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10 Things to Remember for Your Next Media Appearance

Executives and communicators are engaged on daily basis with the media in its different forms. As usual, not all people are gifted with the ability to master media appearances. Some may even grow a sort of phobia that will haunt … Continue reading

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The 7 Habits of Highly Effective Communicators

This year we will be celebrating 24 years since late Dr. Stephen Covey published the 1st version of “The 7 Habits of Highly Effective People” ,one of the best selling business books, inspiring people all over the world. On this note, … Continue reading

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BEWARE of the Curse of Knowledge

Lately I had the opportunity to know about “Made to Stick” a great book written by the Heath Brothers, boy how much did I learn from this book and how much I appreciated the amount of respect the Heath Brothers … Continue reading

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