Monthly Archives: May 2013

8 Steps towards Writing a Communication Strategy

“Strategic communication management could be defined as the systematic planning and realization of information flow, communication, media development and image care in a long-term horizon. It conveys deliberate message(s) through the most suitable media to the designated audience(s) at the … Continue reading

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Quote of the Week

“Write to be understood, speak to be heard, read to grow.” ― Lawrence Clark Powell

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6 Lessons in 90 Seconds: What PR & Communications Professionals can Learn from IBM

Throughout the day, I am exposed to hundreds of messages organizations try to convey to their respective audience that ultimately fail to resonate.  What is going wrong? Why is it that brands, although capitalizing on a genuine intention to connect … Continue reading

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Quote of the Week

The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue. Edward R. Murrow

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10 Crucial Things Organizations Need to Consider before Embracing Social Media

Social media has become the main platform that companies, organizations, and brands are capitalizing on to engage their respective audience. Whether the purpose is commercial, social,  or promotional, social media is emerging as a primary tool for success in such … Continue reading

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