Monthly Archives: April 2013

101 Must Read Books for PR and Communications Professionals

We are witnessing lately a burst in our access to information. Google, Bing, Social Media, Micro Blogging, Digital Media, Facebook, Twitter, LinkedIn, Reddit, Tumblr, and Pinterest, among others, are allowing us to access actualities, sometimes even before they occur. In … Continue reading

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Media Goes on the Defensive: What @AP Should Remind Us Of When it Comes to Crisis Management

Hackers have compromised Twitter accounts of The Associated Press Today, sending out a false tweet about an attack at the White House. According to the Associated Press, in a tweet that later proved to be inaccurate: “Breaking: Two Explosions at … Continue reading

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Sad for Earth on its Day!!!

“The global environment crisis is, as we say in Tennessee, real as rain, and I cannot stand the thought of leaving my children with a degraded earth and a diminished future.” ― Al Gore

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Orchestrating Your PR and Communications: 3 Lessons from Ludwig van Beethoven

Ludwig van Beethoven remains one of the most famous and influential of all composers. His compositions are still resonating throughout out the world, inspiring musicians and pleasing listeners. Looking into the life of Beethoven, I can’t but stand astonished by the … Continue reading

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10 Things to Remember for Your Next Media Appearance

Executives and communicators are engaged on daily basis with the media in its different forms. As usual, not all people are gifted with the ability to master media appearances. Some may even grow a sort of phobia that will haunt … Continue reading

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The 7 Habits of Highly Effective Communicators

This year we will be celebrating 24 years since late Dr. Stephen Covey published the 1st version of “The 7 Habits of Highly Effective People” ,one of the best selling business books, inspiring people all over the world. On this note, … Continue reading

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BEWARE of the Curse of Knowledge

Lately I had the opportunity to know about “Made to Stick” a great book written by the Heath Brothers, boy how much did I learn from this book and how much I appreciated the amount of respect the Heath Brothers … Continue reading

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